| The Big Business Challenge 2009 |
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The judges were blown away by the quality of each team's presentation, but it was the Legal Eagles, with their calm and cool presentation style, smart attire and well backed-up business plan that stole the show. The second day saw the teams face the altogether harder task of putting together a business plan for Yalp, the mango lassi drinks company co-owned by Laurence Nair-Price, friend of the society. The teams were informed of Yalp's current position on the market, and the image it was trying to portray, and with that information they had to develop both a short term plan for the next six months of the business, followed by a two year strategy where the teams could choose to develop new product lines, take the drink abroad etc. The teams were given a surprise just before the judging of the second day activities, when it was revealed that Laurence Nair-Price would be one of the judges! With the added pressure of having to pitch a business plan to the founder of the company itself, the teams again performed well. Instead of creativity, the judges were this time looking for viability, originality and a good presentation style. Again it was the Legal Eagles that showed their class, coming up with a well thought out strategy, where every detail was backed up by sound market research or financial information. At the Faversham after the event, Pro-vice Chancellor for Enterprise Richard Williams presented the Legal Eagles with the trophy for their achievements. In second place came The Apprentices, with the aptly named Underdogs, who were a man short on the second day, scraping in at third. The event was thoroughly enjoyed by all that took part, and we are looking forward to holding more events like it in the future. Thanks to all that took part!
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